Billy Cash: Alcancía digital para promover comportamientos de ahorro con significado

Santiago De Francisco Vela; Mafalda Casais

doi:10.5354/0719-837X.2018.49520

Convocatoria RChD: Creación y Pensamiento | Vol. 10 Nº 19 | DIC 2025 | Tema abierto. Envío de artículos: 3 de febrero al 31 de julio de 2025

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Billy Cash: Digital piggy bank for meaningful saving behavior

Autores/as

Santiago De Francisco Vela Departamento de Diseño, Facultad de Arquitectura y Diseño, Universidad de los Andes. Bogotá, Colombia
Mafalda Casais Faculty of Industrial Design Engineering, Delft University of Technology. Delft, Netherlands

Vol. 3 Núm. 4 (2018): Junio

https://doi.org/10.5354/0719-837X.2018.49520

Resumen

Virtue is a fundamental aspect of well-being. Past research has proposed that emotional-driven design can be a powerful mediator towards supporting virtue. However, virtue-focused solutions generally target isolated actions. Here, using saving as an example of virtuous behavior we present a design cas —Billy Cash, a digital piggy bank that allows users to reflect during the saving process and extend the appreciation of the purchased item—that aims to demonstrate how design can facilitate virtuous behavior that is sustainable and can promote actual change. Through the analysis and evaluation of the design case, we propose a framework of design for virtuous behavior. The framework sets a scenario for design interventions that contemplate virtuous actions to be transformed into virtuous behaviors mediated by the resignification of resources and stimuli behind the experience.

Palabras clave:

design for virtue, meaningful saving, positive design, virtuous behavior

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De Francisco Vela, S., & Casais, M. (2018). Billy Cash: Digital piggy bank for meaningful saving behavior. RChD: Creación Y Pensamiento, 3(4). https://doi.org/10.5354/0719-837X.2018.49520

Billy Cash: Digital piggy bank for meaningful saving behavior

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